Is setting up Amazon marketing services important?
One of the biggest benefits of Vendor Central gives you is being invited to Amazon Marketing Services or AMS for short. Setting up Amazon Marketing Services is important and you’ll want to make sure you a have a thought out gameplan. Setting up Amazon marketing services correctly gives you access to a lot more than the typical PPC that the 3rd party Seller Central offers. The traditional PPC Amazon has is very simple, and does not allow for much customization. This leaves anyone with a Google adwords background vastly underwhelmed.
Setting up Amazon Marketing Services Correctly
AMS is much more robust. When you first sign up for Amazon Marketing Services, it will let you choose between three different types of advertisements; Sponsored Products Headline Search and Product Display.
The very first screen will looks like this
Sponsored Products
Sponsored Product ads are your traditional Amazon PPC ads. They are set up very similar to ads on Seller central, but you get a lot more control on Vendor Central and AMS compared to the ads on Seller Central. Below is an example of what the Sponsored Product Ads look like and a short YouTube video made by Amazon explaining the basics of Sponsored Product Ads created through Amazon Marketing Services.
Headline Search
Headline Search ads look like a classic banner advertisement. They are only available through setting up Amazon Marketing Services. The Headline Search ads are great if you want to stand out and look more legitimate compared to the millions of other brands selling on Amazon. Below is an example of what the Headline Search Ads look like and a short YouTube video made by Amazon explaining the basics of Headline Search Ads created through Amazon Marketing Services.
Product Display
Product Display ads are very similar your traditional Amazon PPC ads. These ads not only look similar, but they are also set up very similar to ads on Seller central. First, you will select the keyword you want to target. The next step is setting a maxium price you want to bid on that keyword. The maximum bid is based on your conversion rate divided by the CPC (cost per click). When the CPC divided by the conversion rate is less than your profit margin, you know your ads are profitable. Below is an example of what the Product Display Ads look like and a short YouTube video made by Amazon explaining the basics of Product display Ads created through Amazon Marketing Services.
I always prefer to use all three types of ads when I am setting up Amazon Marketing Services. Amazon Marketing Services can be very confusing to set up. Setting up Amazon Marketing Services correctly is crucial. Contact Me if you have any questions about setting up Amazon Marketing Services.